Abby Chronister
HOWDY
I'm Abby, a web designer
based in Kansas City.
Website Design
VNJ Law
VNJ Law, an award-winning law firm specializing in personal injury cases, sought a complete website redesign to enhance its online presence, improve user experience, and better reflect its prestigious reputation. Using WordPress with Elementor, I built a modern, mobile-responsive site that serves both current and prospective clients while showcasing the firm’s expertise and commitment to providing exceptional legal services.
Objectives:
Modern Design: Created a visually appealing, professional design that aligns with the firm’s brand and prestige.
Mobile Optimization: Developed a fully responsive website for an optimal experience across all devices.
User Experience: Streamlined navigation to ensure easy access to services, attorney profiles, and resources.
SEO Optimization: Implemented SEO strategies to improve search visibility for personal injury and legal-related keywords.
Deliverables:
A custom WordPress website with Elementor, featuring a sleek and professional design.
SEO-optimized content to enhance site visibility and ranking for key legal searches.
Interactive features like online booking and case updates for client engagement.
Ongoing support and maintenance plan to ensure smooth functionality and updates.
Great Jobs KC
Great Jobs KC, an organization dedicated to helping low-income individuals attend college and receive tuition-free job training, underwent a major website overhaul to improve user experience, SEO, and accessibility. The website, built with WordPress and Elementor, was transitioned from another management company, providing a more user-friendly platform for easier content management and ongoing updates. The goal was to create a site that better serves individuals seeking education and job training opportunities.
Objectives:
Navigation Overhaul: Simplified the site’s navigation to ensure users can easily access information on programs, applications, and resources.
Homepage Redesign: Developed a clear, impactful homepage that effectively communicates the nonprofit’s mission, services, and success stories.
SEO Optimization: Improved the site’s search rankings to help users find resources for tuition-free education and job training opportunities.
UI/UX Enhancements: Focused on creating an intuitive, responsive design that caters to the needs of low-income users, ensuring accessibility and ease of use.
Content Strategy: Streamlined the content to improve clarity and facilitate easier access to information for prospective applicants.
Deliverables:
A redesigned homepage with improved navigation for quick access to critical information.
A modern, mobile-friendly UI/UX design tailored to user needs and accessibility.
SEO-optimized content to improve visibility and outreach.
Ongoing updates and improvements through easy-to-manage WordPress with Elementor.
Pet Food Processing Exchange
The Pet Food Processing Exchange, produced by Pet Food Processing, is a leading event aimed at advancing knowledge in the pet food industry. I built the website from the ground up using WordPress with Elementor, crafting a fully responsive and user-friendly platform that offers seamless access to event details, educational sessions, and networking opportunities.
Objectives:
Custom Website Build: Developed a fully functional WordPress site using Elementor, ensuring flexibility and ease of use for ongoing updates.
Homepage Design: Designed a dynamic homepage to showcase key event features like educational sessions, expert speakers, and networking opportunities.
Enhanced Navigation: Simplified navigation to help users easily find event schedules, registration info, and session details.
SEO Optimization: Implemented SEO best practices to increase site visibility and attract industry professionals searching for pet food processing content.
UI/UX Focus: Prioritized an intuitive, responsive design to provide an optimal user experience across all devices.
Deliverables:
A custom-built WordPress site using Elementor, featuring an engaging homepage and organized event content.
Streamlined navigation for quick access to event sessions, speakers, and networking opportunities.
SEO-optimized content for improved search rankings.
A responsive, mobile-friendly design for an excellent user experience on any device.
Bleuming Tails Rattery
Bleuming Tails Rattery, a local rattery dedicated to improving the species and educating both pet owners and aspiring breeders, sought a website that would reflect its mission of promoting responsible breeding practices and providing valuable resources. I built a custom website using WordPress with Elementor, designed to engage visitors, showcase the rattery’s work, and offer educational content on rat care and breeding.
Objectives:
Custom Website Build: Developed a fully functional website with a modern design that reflects the rattery’s dedication to responsible breeding and education.
Education Hub: Created informative sections for pet owners and aspiring breeders, featuring care guides, breeding advice, and tips for ensuring healthy and ethical practices.
Mobile Optimization: Designed the site to be fully responsive, ensuring a great user experience across all devices.
SEO Optimization: Implemented SEO strategies to increase visibility for those searching for pet rat care and breeding resources.
User-Friendly Experience: Simplified navigation to allow visitors to easily access information on available rats, breeding services, and educational content.
Deliverables:
A custom-built WordPress website using Elementor, designed to highlight the rattery’s mission and services.
Educational content for pet owners and breeders, optimized for easy navigation.
SEO-optimized pages to improve search rankings for pet care and breeding-related queries.
Ongoing support and maintenance plan to ensure the website remains up-to-date and fully functional.
Print & Digital Design
Rat Breeding 101
Rat Breeding 101 is a comprehensive resource designed to cover every aspect of responsible rat breeding. This guide aims to educate both experienced breeders and new enthusiasts about the best practices, techniques, and ethical considerations in rat breeding, ensuring the health and well-being of the animals involved.
The guide will be structured with in-depth chapters covering a wide range of topics, including genetic principles, breeding techniques, care for pregnant rats, neonatal care, and selecting breeding pairs. It will also include sections on common health issues, ethical breeding standards, and tips for rat care throughout the breeding process.
The design of the guide will be clean and visually appealing, with easy-to-follow layouts, detailed charts, and step-by-step instructions, making it a valuable, ongoing reference for rat breeders. The guide will also be designed to be a “living” document, offering updates and additional information as the world of rat breeding evolves.
This printed and digital resource will serve as the go-to manual for responsible rat breeding, supporting the community with accurate, up-to-date information on best practices and care.
Full-page Print Ads
The project involved the creation of two full-page print ads for Bake Magazine, a publication focused on baking and pastry boutiques. These ads were designed to promote the magazine’s presence on social media, driving engagement and expanding its digital reach within the baking community.
Each ad highlighted key social media platforms where Bake Magazine actively connected with its audience—such as Instagram, Facebook, and Pinterest—showcasing the vibrant, creative world of baking and pastry. The design was visually compelling, featuring high-quality imagery of baked goods, eye-catching typography, and social media handles or QR codes that encouraged readers to follow and interact with Bake Magazine’s online presence.
World Grain Media Guide
The media guide for World Grain is a 12-page printed piece that highlights the magazine’s performance and key insights from the global grain, wheat, and flour markets over the past year. This report aims to provide advertisers, stakeholders, and industry professionals with an in-depth analysis of the magazine’s reach, growth, and impact within the sector.
The project includes the design and layout of the report, ensuring it is visually appealing and easy to navigate, while effectively communicating key sales data, trends, and advertising performance. The design will incorporate World Grain’s brand identity, using charts, graphs, and infographics to present the data in a clear, digestible format. The report will be printed and distributed to clients, partners, and industry leaders, reinforcing World Grain’s position as a trusted source of news and insights for the global grain industry.
Social Media Banners
The Social Media Banners project was designed to create impactful visual assets for a nonprofit dedicated to helping low-income communities gain access to college education and tuition-free job training. These banners were used across multiple social media platforms, including Facebook, Twitter, and Instagram, to increase awareness, engage followers, and promote the nonprofit’s mission.
The banners were optimized for various social media dimensions, ensuring they looked great on both desktop and mobile devices. They included calls to action, encouraging users to learn more, donate, or apply for programs, driving engagement and support for the nonprofit’s mission.
PowerPoint Template Creation
The PowerPoint Template Creation project involved designing custom, branded presentation templates for companies and events. The goal was to create visually appealing and professional templates that aligned with the company’s brand identity and event themes, ensuring a consistent and polished look for all future presentations.
Each template featured cohesive design elements, including logo placement, brand colors, typography, and imagery that reflected the company or event’s values and objectives. The templates were fully editable, allowing users to easily incorporate their content while maintaining brand consistency. The design was tailored to accommodate a variety of presentation needs, from corporate meetings and conferences to marketing and event-specific presentations.
These templates provided a user-friendly, efficient solution for creating impactful, on-brand presentations, helping companies and event organizers maintain a professional image across all slides and communications.
I'd love to hear from you
Contact Me
Have a general or project inquiry? Shoot me an email, message via the contact form, or contact me through any of my linked social medias.